Education: Bachelors of Science (BS) degree in Technical Management/Accounting from DeVry University; Masters of Science Accounting (MSA) from Keller Graduate School of Management

Past Experience: Wisconsin Department of Revenue – Revenue Auditor, DOR Speaker’s Bureau Coordinator and Speaker, Office of Technical Services Sales and Excise Tax Specialist

Areas of Expertise: Sales and Use Tax audit/tax law, business development, employee development

The Power of Business & Employee Development in Today’s Economy

In an economy marked by employee shortages, low morale, and increasing operational complexity, businesses are facing a critical need to rethink how they develop both their teams and their strategic processes. This is where Holly Hoffman steps in.

With over 15 years of experience in tax law and business advisory, Holly brings a rare combination of technical expertise and people-centered strategy. Her work goes far beyond compliance—she helps businesses build internal capacity, streamline operations, and empower employees from entry-level staff to top management.

Through her firm, salestaxlady.com, Holly offers a transformative approach to employee development in accounting and finance departments. Her training programs guide staff to master:

• Purchases and sales transactions
• Sales tax exemption planning
• Interdepartmental collaboration
• Proper recordkeeping for budgeting and forecasting

This holistic development ensures that employees not only understand the “what” of tax law but also the “why” and “how”—giving them the confidence to make strategic decisions that support the company’s growth.

For business owners and executives, Holly provides business development guidance that restores clarity and control in areas often plagued by chaos. Her advisory services help leadership teams align tax strategy with broader business goals, improve operational efficiency, and reduce risk.

Holly’s impact is recognized nationally—she’s been featured in Digital Journal, CEO.com, CEO Weekly Magazine, Women’s Journal, Economic Insider, and on the Founders Future Podcast. She also chairs the Wisconsin Institute for CPA’s Taxation Committee, including its Legislative and WI Department of Revenue Focus Group subcommittees, and speaks regularly to business groups across the country.

In short, Holly Hoffman delivers everything you need for business development and employee development—especially in a time when businesses need it most.