Business & Industry Fall Conference

WICPA Business & Industry Conference

Sept 9, 2025. 8:00am to 4:50pm (Check-In 7:00am),

Brookfield Conference Center, 325 S Moorland Rd, Brookfield, WI 53005

The Fine Print of Access: The 2021 Digital Goods Sales Tax Shake-Up
1:40–2:30 p.m.

In late 2021, the Wisconsin Department of Revenue made a quiet but significant shift in how digital goods—particularly News and Information Products—are taxed. Without legislative action or court rulings, Publication 240 was revised to focus on taxing access rather than the content itself, with far-reaching implications for information databases, even those with only historical data.

Join Holly Hoffman, founder of Sales Tax Advisory Network and former WI Dept. of Revenue auditor, as she breaks down what changed, why it matters, and how accountants can adapt to this evolving tax landscape. With 15 years of expertise, leadership roles in tax policy, and recognition from Digital Journal, CEO.com, and the Founders Future podcast, Holly brings clarity and actionable strategies to a complex topic.

Sign up and see more here!

Your Source For Key Updates & Insights on Timely Issues

Attend this year’s Business & Industry Fall Conference to hear from prominent leaders and experts about the latest updates and insights on key tax policy developments, estate planning, the accounting pronouncements update, cybersecurity, AI best practices, changes in manufacturing, staffing shortages in the CPA profession, Wisconsin’s digital goods sales tax, investment opportunities during challenging times, and more.