
Holly Hoffman
Founder & Owner, Sales Tax Advisory Network, LLC 2019-current
Chair, WI Institute of CPAs (WICPA) State & Local Taxation Committee 2022-2025
Board of Directors, NE WI National Association of the Remodeling Industry (NARI) 2024-2027
Adjunct Instructor, Northcentral Technical College (NTC) – Workforce Training + Professional Development 2024-current
Education: Bachelors of Science (BS) degree in Technical Management/Accounting from DeVry University; Masters of Science Accounting (MSA) from Keller Graduate School of Management
Past Experience: Wisconsin Department of Revenue – Revenue Auditor, DOR Speaker’s Bureau Coordinator and Speaker, Office of Technical Services Sales and Excise Tax Specialist
Areas of Expertise: Sales and Use Tax auditing, training, and tax law
Prior to the Sales Tax Advisory Network, Holly spent 8 years working as an auditor, speaker, and technical tax law specialist (sales and use tax and excise tax) for the Wisconsin Department of Revenue. In 2018, Holly was awarded the External Customer Service Award by the Department of Revenue for her tireless efforts educating Wisconsin taxpayers.
From 2016-2018, Holly also volunteered to serve on the Taxpayer Advocacy Panel which is a federal advisory committee for the Internal Revenue Service (IRS). During her three year term, she served in leadership roles and as the elected National Chair of the Panel. This advisory committee advocates to improve the IRS by researching taxpayer concerns and providing recommendations as to how to better serve taxpayers.
Holly Hoffman has a passion for helping businesses by providing educational resources to comply with complex sales and use tax laws. She does so in an approachable manner by providing businesses with an understanding of how the law applies to their business while also providing her technical tax law expertise for more complex issues. Holly has been providing tax law seminars to businesses and tax professionals since 2012.
Our Mission
Our mission is to provide sales tax education and support to businesses, associations, and tax professionals to build a network of empowered taxpayers.
Vision Statement
To be the number one sales tax compliance company in Wisconsin serving businesses and as a resource to associations and tax professionals.

The Sales Tax Advisory Network provides sales tax education, training, expert resources, and support for businesses, organizations, and tax advisors.
The majority of sales tax filers are small businesses. According to the Wisconsin Department of Revenue’s most recent statistics, approximately 70% of businesses reporting sales tax had total taxable receipts of less than $500,000 in 2017.
Small businesses also have the fewest resources for navigating the complex tax laws.
Owner, Holly Hoffman, spent 8 years as an auditor, speaker, and technical tax specialist for the Wisconsin Department of Revenue. Drawing upon her experiences and the feedback she received at presentations to small businesses around the state, she shaped the Sales Tax Advisory Network to provide businesses with affordable options for staff training and access to sales and use tax experts for guidance.
Contact
Phone
715-883-1299
Address
1052 Main St Ste 201 Stevens Point WI 54481