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See What the Media is Saying About the Sales Tax Lady, Holly Hoffman

The Human Side of Sales Tax: Holly Hoffman on Avalara, Managed Returns, and Making Compliance Accessible

In the often-overlooked corner of business where compliance and cash flow intersect, Holly Hoffman has built a career by doing something that is not always common. She helps businesses understand and manage sales tax. Known across Wisconsin and beyond as “The Sales Tax Lady,” Hoffman has become a respected figure for companies navigating the complexities of sales and use tax obligations. Her latest initiative, a partnership with Avalara, reflects not just a new offering but a shift in how businesses might approach compliance—and an embodiment of what she refers to as the human side of sales tax. Read more here!

Holly Hoffman’s Human-Centered Approach to Sales Tax That Businesses Actually Value

Sales tax is rarely the subject of inspired conversation. For most executives, it’s the line item no one wants to look at too closely, until an auditor shows up at the door and it becomes the only thing that matters. Yet Holly Hoffman has managed to turn this often-overlooked corner of business into both a calling and a potential competitive advantage. Known widely as the Sales Tax Lady, Hoffman has built a practice around one deceptively simple question: what if companies viewed sales and use tax not just as a burden, but as an important element of their business development strategy? Read More!

Founders Future

In this episode of Founders, Future, with host Jae Encarnacion, we sit down with Holly Hoffman, founder of Sales Tax Advisory Network and “The Sales Tax Lady.” With over 20 years of experience—including 8 years as an auditor and technical tax specialist at the Wisconsin Department of Revenue—Holly shares how she’s revolutionizing sales tax compliance for small businesses and contractors. Listen Now!

The Sales Tax Partner You Actually Want to Call - CEO World Magazine

When Holly Hoffman walks into a boardroom, she doesn’t just bring spreadsheets and statutes. She brings a sigh of relief. That’s because she isn’t the kind of tax expert who hides behind acronyms and fine print. Holly makes complicated sales tax issues feel manageable, understandable, and surprisingly human. Read More Here!

The sales tax whisperer: How Holly Hoffman makes complex compliance clear - Digital Journal

In a world where software tools promise one click solutions and generic advice clutters inboxes, Holly Hoffman has built her reputation doing the opposite. She listens. She teaches. And she transforms one of the most daunting aspects of business, sales tax, into something owners can actually understand. – Read More Here!

The Consultant Who Said No to Billable Hours: Holly Hoffman’s Quiet Revolution in Tax Strategy - CEO Weekly

For decades, tax consulting has been a game of precision on paper, at least. Hourly billing, dense jargon, minimal transparency. It’s a system built to reward complexity, not clarity. But what happens when someone flips the formula entirely? Read More Here!