Sales tax is rarely the subject of inspired conversation. For most executives, it’s the line item no one wants to look at too closely, until an auditor shows up at the door and it becomes the only thing that matters. Yet Holly Hoffman has managed to turn this often-overlooked corner of business into both a calling and a potential competitive advantage. Known widely as the Sales Tax Lady, Hoffman has built a practice around one deceptively simple question: what if companies viewed sales and use tax not just as a burden, but as an important element of their business development strategy? Read More! 

In this episode of Founders, Future, with host Jae Encarnacion, we sit down with Holly Hoffman, founder of Sales Tax Advisory Network and “The Sales Tax Lady.” With over 20 years of experience—including 8 years as an auditor and technical tax specialist at the Wisconsin Department of Revenue—Holly shares how she’s revolutionizing sales tax compliance for small businesses and contractors. Listen Now! 

In a world where software tools promise one click solutions and generic advice clutters inboxes, Holly Hoffman has built her reputation doing the opposite. She listens. She teaches. And she transforms one of the most daunting aspects of business, sales tax, into something owners can actually understand. – Read More Here!