Press - In The News

MSN.com Author William Jones – April 22, 2026. Growth can create sales tax obligations long before many business owners realize it. In this featured MSN article, Holly Hoffman shares why expanding into new states, increasing online sales, or adding new products and services should trigger an early sales tax conversation, not a last-minute scramble during an audit. It’s a valuable read for business owners who want to better understand multistate compliance risks, avoid costly surprises, and stay ahead as their company grows. Read More! 

Tom White – Feb 13, 2026. As businesses set their goals for 2026, sales tax system assessments and employee training should be at the top of the list. Hoffman explains. “You can’t afford to wait until the tax authorities come knocking. It’s much easier to address problems early than to try and clean up a mess later.” Read More! 

Women’s Journal Contributor – Oct 7, 2025. Sales tax is rarely the subject of inspired conversation. For most executives, it’s the line item no one wants to look at too closely, until an auditor shows up at the door and it becomes the only thing that matters. Yet Holly Hoffman has managed to turn this often-overlooked corner of business into both a calling and a potential competitive advantage. Known widely as the Sales Tax Lady, Hoffman has built a practice around one deceptively simple question: what if companies viewed sales and use tax not just as a burden, but as an important element of their business development strategy? Read More! 

Jae Encarnacion – June 20, 2025. In this episode of Founders, Future, with host Jae Encarnacion, we sit down with Holly Hoffman, founder of Sales Tax Advisory Network and “The Sales Tax Lady.” With over 20 years of experience—including 8 years as an auditor and technical tax specialist at the Wisconsin Department of Revenue—Holly shares how she’s revolutionizing sales tax compliance for small businesses and contractors. Listen Now! 

Marcia Tillett-Zinzow – March/April 2022. Holly Hoffman has had her share of ups and downs. But when she started getting accounts to balance, she finally hit her stride. Today, Hoffman has her own business in Amherst called Sales Tax Advisory Network, in which she provides “sales tax audit insurance.” First, she gets her clients’ books in order; then she educates them in the importance of sales tax compliance and how to do it, and she adds a guarantee that she will represent them should they be audited by the state. Read more… 

Lisa Brown, PhD – August 13, 2025. When Holly Hoffman walks into a boardroom, she doesn’t just bring spreadsheets and statutes. She brings a sigh of relief. That’s because she isn’t the kind of tax expert who hides behind acronyms and fine print. Holly makes complicated sales tax issues feel manageable, understandable, and surprisingly human. Read More Here!

CEO Weekly Contributor – June 25, 2025. For decades, tax consulting has been a game of precision on paper, at least. Hourly billing, dense jargon, minimal transparency. It’s a system built to reward complexity, not clarity. But what happens when someone flips the formula entirely?  Read More Here!